Marketing doesn’t start and end with a commercial or a creative piece of content online, and getting people through the door is only half of the battle. Once the customer is inside your store you have a great opportunity to market to them face to face, and this opportunity should never be lost. There is so much that you can do to encourage the customer to buy more, to be impressed and to come back once again in the future. So many businesses get their in-store marketing wrong and that is why we wanted to offer some tips on how…