Sales is one of the most competitive fields in modern business. That’s because sales is often a zero-sum game; failing to close a deal with a consumer means that one of your competitors is likely to gain their business as a result. Given that fact, it’s no wonder that sales professionals thrive on competition and are always looking for ways to improve their performance. So, on that note, today we’ll share four effective ways that sales professionals can give themselves an advantage. Check them out here: Coordinate With Marketing Some companies separate their sales and marketing divisions. While this isn’t…